Know who's on the menu. Win the rest.

Win the Menu reads the online drink menus of bars and restaurants across the US and Canada and records every alcohol brand they list.

For any drinks company or brand, it shows how many menus carry you, how you compare with competitors, where you are strong by state, and which bars serve alcohol but carry none of your brands.

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122,587
Bars and restaurants with an alcohol menu online, September 2026
106,468
Of those, menus that name at least one brand
1,533
Brands tracked, each on 100 or more menus
200
Drinks companies you can look up

How it works

We collect the menus

Every month we collect the drink menus that bars and restaurants publish on their own websites.

We read every brand

Each listing is read and matched to a brand and its current owner. Spelling variants are combined, and brands we can't confirm are left out.

We check the work

Results are checked against independent re-reads of thousands of menus and against menus read by people, brand by brand.

What you see

Share of menus. How many outlets list your brands, and what share of all alcohol-serving outlets that is.
Competitors. Your rank against other companies, and each brand against its category.
By state. Where your brands are strong and where they are thin.
Menus without you. Outlets that serve alcohol but carry none of your brands: the prospect list.